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Alternative Courses of Action

For SK-II line of skin care products, Procter and Gamble should have stood more firmly. Instead of denying the allegation, they should have explained and stressed more clearly that the small amount of...

Published: 2021-07-02 04:54:53

Brand Hierarchy

Smart Principles for Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors, but we may often overlook its direct impact on brands themselves. The recession ...

Published: 2021-07-02 04:13:39

Gilette Case

GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain....

Published: 2021-07-02 04:10:52

P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The pen...

Published: 2021-07-02 05:11:29

The Sale to Procter & Gamble

On February 28th, 2005, Gillette was sold to Procter and Gamble for $57 billion. Gillette is based in Boston and was founded in 1901. It sells products in over 200 countries in 31 manufacturing plants...

Published: 2021-07-02 04:13:30